Writer Content Checklist

The content you create should be written with the intention of helping the reader learn new things and solve the problems they're having.  GURU Solutions (GS) does not want content that is confusing or difficult. We want content that is useful for the average reader.

1. Authentic Content
   1. Expertise, Authoritativeness, Trustworthiness by doing and living the content you are writing about in first person view of the topic.
   2. YMYL is a methodology we use here (Y = Your, M = Money, Y = Your, L = Life) Which mean you are producing content that you make your life about.
2. Answer Target
   1. An answer target is required to be the very first paragraph to give a direct answer to a the question and then follow it up with sub header that support why that answer target is correct.
3. Target Audience
   1. The content being written is meant to consumed by a person of average literacy with little computer experience.
4. Topic
   1. Topics should be enough to write about in-depth but shouldn’t bleed into other areas. Headings must follow logically and easy to understand.
   2. The finished document should successfully and thoroughly answer the question asked in the topic.
5. Title
   1. Do not include dates or other factors that may change over time. (Once a title is set the URL is set too.)
   2. When creating a title, it is important to know that the title will become the alias for the article and cannot be changed.  If a modification is needed to the URL of that article you will need to contact the administrator.
6. Author
   1. The way your name is displayed on your published articles is directly linked to your profile (first and last name) on the site. 
   2. The name of the site owner will appear before yours for all articles or maybe ghost written.
   3. We reserve the right to Ghostwrite any article for whatever reason we demean reasonable.
7. Creation Date
   1. The date it was created in our CMS
8. Published Date
   1. The date it was published in our CMS
9. Context
   1. Each position declared must be fully supported and exemplified through documented experience, research findings, charts, tables, etc.
   2. Document situations in which the solution does and does not work if applicable.
10. Format
    1. Elements
       1. Title: (and Headings) follow Title Case as defined by APA.
       2. Introduction: this is the unlabeled introductory paragraph that will begin your document and directly address the question being asked.
       3. Body: include a logical flow of ideas organized by headings and detailed paragraphs of at least three sentences in length.
       4. Conclusion/Summary: concisely address the primary points of the post and how they are supported.
       5. References: list all references (at least 4) at the bottom of the document
    2. Headers, Sub-Headers, context, and data chart information formatted correctly.
    3. A summary to directly answer the question goes in the “Short Snippet Teaser (250 Char Max)” area of the CMS.
    4. Sub Header and Subtopic should be next dividing the post up into sections using the related results at the bottom of a google search page.
11. Length
    1. Word count is established using Microsoft Word. Title, References, and image/media captions are not included in the word count.  Any content over the Maximum will not be paid for.

    2. POST TYPE	MINIMUM WORDS	MAXIUM WORDS	IMAGES
       Response	1300	1500	3 Max
       Staple	2200	2400	5 Max
       Pillar	4000	4200	8 Max

12. Content Inflation
    1. Documents should be succinct and clear. Excessively wordy writing containing padding and filler words offering no value to the content will not be accepted.
13. Media
    1. All images must be authentic and original.  The reader should feel that you yourself have dealt with or had learned/understand the topic you are writing about.
    2. Additional compensation will be given per image.
    3. The first media must be above the fold.  (Above the area where the screen cuts off on Desktop/Tablet/Mobile)
    4. Videos cannot be more than 9 minutes long. If your video is longer you will need to add a topic heading and break the video down into subsections in lengths that can be
    5. Other files are per item accepted.

    6. POST TYPE	MINIMUM MEDIA  REQUIRED
       Response Post	2 images /
       Staple Post	3 images
       Pillar Post      *IF ABOVE 5000 WORDS	5 images  *1 video
       Formula 1 image per 650 words	Formula 1 video for every 4000 words

    7. Media Resource
       1. unsplash
       2. lifeofpix
       3. pexels
       4. Flickr
       5. stocksnap 
       6. https://pixabay.com/
       7. Burst (by Shopify)
       8. Reshot
       9. FoodiesFeed
       10. Gratisography.
14. Summary (Short Direct Answer)
    1. A one-paragraph clearly stating the answer to the question given in the topic. “Short Snippet Teaser (250 Char Max)”
15. Keyword/Tag
    1. At least 5 tags that describe the content for search engine optimization.  Each word must be separated by a comma ",".
16. Refences
    1. Article back links must be include with in the article content as a link to authoritativeness source like government site or cdc etc.
17. Attention Getter
    1. Images
    2. Infographic
    3. Charts & Stats
    4. Video
    5. Quotes
    6. Highlights text 
    7. Boxed In text
    8. General Interest Information that help the viewer
18. Spell/Grammar Check
    1. Grammar and spelling checks must be completed according to American English standards.
19. Search Engine
    1. Meta Data: this is automatically generated.
    2. Internal Link Content: Look at listed articles on GS and compare your topic to similar ones already on the website. Note in your document locations in which it can be linked to another document. This will add both authority and clarification.
    3. External Linked Content: any external references you are using to create your content should be linked back to where applicable in your content.
20. Plagiarism Check
    1. All documents will be evaluated by Unicheck before final approval.
    2. If you are even slightly concerned that what you have written, while not verbatim, maybe too similar to something written by another author, ask your editor.
    3. The theft of another writer’s intellectual property is completely unacceptable and will not be tolerated.
21. Article Format
    1.